Build vs Buy vs Hire: Non-Technical Founder Framework
Founders usually fail this decision by comparing prices only.
Build
Great when you need custom workflows and long-term control.
Buy
Great when process variance is low and speed is limited by existing tools.
Hire
Great for dedicated internal momentum and when speed comes from day-to-day ownership.
Framework
Score each option against:
- Decision latency
- Change control needs
- Required delivery speed
- Operational complexity
Then choose the path that reduces risk in the next 90 days.